Email Marketing Comparison
Mailchimp vs Brevo (Sendinblue)
Brevo (Sendinblue) wins with 76.5
Updated 2026-03-19Mailchimp
73.9vs
Brevo (Sendinblue)
76.5Winner
Dimension Breakdown
MailchimpBrevo (Sendinblue)
Value
5582
Capability
8578
Experience
7072
Reliability
8878
Support
7572
Ecosystem
9075
Momentum
5570
The Verdict
Brevo offers unlimited contacts on every plan with a generous 300 emails/day free tier, plus SMS and WhatsApp built in. Mailchimp charges per contact and its pricing has crept up since the Intuit acquisition. For cost-conscious teams, Brevo is the better deal.
Pricing Comparison
| Tier | Mailchimp | Brevo (Sendinblue) |
|---|---|---|
| Free | Free | Free |
| Essentials | $13/mo | $25/mo |
| Standard | $20/mo | $65/mo |
Feature Comparison
Mailchimp
- ✓ Email campaigns
- ✓ Landing pages
- ✓ Customer journeys
- ✓ Social posting
- ✓ CRM
- ✓ E-commerce
- ✓ A/B testing
- ✓ Surveys
Brevo (Sendinblue)
- ✓ Email campaigns
- ✓ SMS marketing
- ✓ WhatsApp campaigns
- ✓ Marketing automation
- ✓ Transactional emails
- ✓ CRM
- ✓ Landing pages
- ✓ Chat widget
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